AI Insights · Timothy · July 2024
Top 5 Consumer Finance Apps in Madagascar Q2 2024
Discover the performance trends of the top consumer finance apps in Madagascar for Q2 2024, including SG Connect, MyBOA - Mobile Banking, My Baobab, BNI-NET, and Money Tracker-Expense & Budget.
In the second quarter of 2024, Madagascar's consumer finance app market saw varied performance among the top five apps, according to data from Sensor Tower. Let's delve into the weekly downloads, revenue, and active user trends for these leading applications.
SG Connect, published by Société Générale African Business Services, experienced a fluctuation in weekly downloads. The app started the quarter with 793 downloads in the week of April 1 and saw a peak of 963 downloads during the week of April 22. The downloads then stabilized around the 800-900 range, ending the quarter with 751 downloads in the week of June 24.
MyBOA - Mobile Banking from BANK OF AFRICA showed a steady increase in weekly downloads. The app began with 520 downloads in the first week of April, reaching a high of 876 downloads in the week of April 29. The numbers fluctuated slightly but remained strong, finishing the quarter with 525 downloads in the last week of June.
My Baobab, developed by Baobab Groupe, saw a significant rise in weekly downloads towards the end of the quarter. Starting with 288 downloads in the first week of April, the app's downloads surged to 465 in the week of June 10, before closing the quarter with 260 downloads in the week of June 24.
BNI-NET, offered by BNI MADAGASCAR, maintained relatively stable weekly downloads throughout the quarter. Beginning with 259 downloads in the first week of April, the app saw minor fluctuations, peaking at 257 downloads in the week of April 29, and ending with 191 downloads in the last week of June.
Money Tracker-Expense & Budget by Horoscope365 experienced a consistent increase in weekly active users. Starting with 409 active users in the first week of April, the app's active user base grew steadily to 633 by the week of June 10, before slightly decreasing to 589 in the final week of June. The app's weekly downloads also showed a positive trend, peaking at 247 downloads in the week of June 3.
For more detailed insights and data, visit Sensor Tower.
